Un twitt di @Tommaso mi ha invogliato ha intraprendere una ricerca, più o meno intensiva, sulle marche che hanno aperto una sorta di relazione su Twitter. Twitter può essere utilizzato in diversi modi, il punto è creare un interesse e un servizio specifico per gli utenti; un utile riscontro di quante persone sono interessate a sentirci parlare e che tipo di dialoghi si instaurano tra aziende e consumatori.Uno dei casi da considerare è quello di DELL, che ha sperimentato questo servizio prima come semplice divulgatore di promozioni, poi come strumento di engagement e CRM.

Anche l’uso di questo social media è notevolmente aumentato dal momento del lancio nel 2006, vedendo una reale divulgazione ben un anno dopo nel 2007, per resistere alla grande nel 2008 anche dopo la nascita di altri tools simili.

Vi invito allora a scorrere questa presentazione di HubSpot che ho trovato via Greg.

Twitter for Marketing and PR

View SlideShare presentation or Upload your own. (tags: webinar marketing)

Continuando a leggere questo post, troverete unalista che fortunatamente ho trovato nel blog di Paul Dunay. Questa potrebbe essere un ottima idea per raggruppare le aziende italiane che state seguendo su twitter.

Accenture – twitter.com/Accenture
Adidas – twitter.com/Adidas
Air Canada – twitter.com/Aircanada
Arena Flowers – twitter.com/arenaflowers
ATT News – twitter.com/attnews
Audi – twitter.com/audi
BBC – twitter.com/bbcbreaking
BearingPoint – twitter.com/BearingPoint
BestBuy – twitter.com/bestbuy
Bojangles – twitter.com/gottawannaneeda
Budwiser – twitter.com/budwiser
Burger King – twitter.com/burger_king
BusinessWeek – twitter.com/bwbx
Casio – twitter.com/Casio
Chicago Tribune – twitter.com/chicagotribune
Chevrolet – twitter.com/chevrolet
ChoiceStream – twitter.com/ChoiceStream
CNN – twitter.com/cnn
CNN Breaking News – twitter.com/cnnbrk
Coca Cola – twitter.com/cocacola
Comcast – twitter.com/comcastcares
Colgate – twitter.com/colgate
Constant Contact – twitter.com/ctcthelp
ControlGuard – twitter.com/ControlGuard
Crocs – twitter.com/Crocs
Cristian Cafe – twitter.com/christiancafe
Dell – twitter.com/Direct2Dell
Dell Outlet – twitter.com/delloutlet
Dell on Twitter – www.dell.com/twitter
DKNY – twitter.com/dkny
dripit – twitter.com/dripit
Doritos – twitter.com/doritos
DunkinDonuts – twitter.com/DunkinDonuts
Eastbay – twitter.com/Eastbay
Evian – twitter.com/Evian
FAST – twitter.com/ffblog
Fast Company – twitter.com/fastcompany
Flying Dog Beer – twitter.com/flyingdog
FootLocker – twitter.com/FootLocker
Ford Drive One – twitter.com/FordDriveOne
Ford Drive Green – twitter.com/FordDriveGreen
Ford Trucks – twitter.com/fordtrucks
Ford Mustang – twitter.com/fordmustang
Ford Customer Service – twitter.com/fordcustservice
Forrester – twitter.com/forrester
Gatorade – twitter.com/Gatorade
GM – twitter.com/GMblogs
GM Trucks – twitter.com/GMtruckclub
Greenling Organic – twitter.com/greenling_com
GU Energy – twitter.com/GUenergy
H&R Block – twitter.com/HRBlock
Harley Davidson – twitter.com/harleydavidson
Hertz – twitter.com/connectbyhertz
Home Depot – twitter.com/thehomedepot
Hubspot – twitter.com/grader
Huffington Post – twitter.com/huffpost
Hummer – twitter.com/hummer
IBM – twitter.com/smartsoa
iContact – twitter.com/icontact
iPhone – twitter.com/iphone
Ikea Fans – twitter.com/ikeafans
Infusionsoft – twitter.com/Infusionsoft
Ipevo – twitter.com/ipevo
Ironman – twitter.com/ironman
Jeep – twitter.com/Jeep
Jetblue – twitter.com/JetBlue
Jewelry Television – twitter.com/Jewelry
Jiffy Lube – twitter.com/Jiffylube
Kenneth Cole – twitter.com/kenneth_cole
K Mart – twitter.com/k_mart
Kodak – twitter.com/kodakCB
Lands End – twitter.com/LandsEndChat
Land Rover – twitter.com/Land_Rover
Levi’s – twitter.com/Levis
LinkedIn – twitter.com/LinkedIn
Lynda Learning – twitter.com/Lyndadotcom
Lumension Security – twitter.com/_Lumension
Lysol – twitter.com/lysol
Luxor Hotel and Casino – twitter.com/LuxorLV
MGM Mirage – twitter.com/VegasConcierge
MGM Grand Hotel and Casino – twitter.com/mgmgrand
MadMen – twitter.com/madmen
Magicomm – twitter.com/magicomm
Marriott – twitter.com/MarriottIntl
Mastercard – twitter.com/Mastercard
Mattel – twitter.com/Mattel
McDonalds – twitter.com/Mc_Donalds
Mitsubishi – twitter.com/Mitsubishi
NBC – twitter.com/nbc
Nike – twitter.com/Nike
Nikon – twitter.com/Nikon
Nivea – twitter.com/Nivea
Nokia – twitter.com/nokia
nopaper – twitter.com/nopaper
North Face – twitter.com/thenorthface
NPR News – twitter.com/nprnews
NY Times – twitter.com/nytimes
PLR Store – twitter.com/theplrstore_com
Pepsi – twitter.com/pepsi
Popeye’s Chicken – twitter.com/PopeyesChicken
Pragmatic Marketing – twitter.com/pragmaticmkting
Provident – twitter.com/provident
PR Newswire – twitter.com/prnewswire
ProfNet – twitter.com/profnet
QuickBase – twitter.com/IntuitQuickbase
Reebok – twitter.com/Reebok
Ripple 6 – twitter.com/Ripple6
Rubbermaid – twitter.com/Rubbermaid
Salesforce.com – twitter.com/successforce
SAP – twitter.com/sapnetwork
SAP Listens – twitter.com/saplistens
Sears – twitter.com/sears
Semper International – twitter.com/semperllc
Sharpie – twitter.com/sharpie
Sierra Trading Post – twitter.com/sierratp
Six Apart – twitter.com/sixapart
Snickers – twitter.com/snickers
Spinnakerpro – twitter.com/spinnakerpro
Sprint News – twitter.com/sprintnews
SocialText- twitter.com/Socialtext
Sodexo – twitter.com/SodexoCareers
Sony – twitter.com/Sony
Southwest Airlines – twitter.com/southwestair
Staples – twitter.com/staples
Starbucks – twitter.com/starbucks
Teavana – twitter.com/teavana
The AppGap – twitter.com/theappgap
Times Online – twitter.com/timesonline
Toyota – twitter.com/toyota
T Mobile – twitter.com/FlyWithTMobile
Trader Joe’s – twitter.com/traderjoes
Travel Channel – twitter.com/travelchannel
Triathlete Magazine -  twitter.com/TriathleteMag
Tropicana – - twitter.com/Tropicana
TurboTax – twitter.com/turbotax
United Linen – twitter.com/UnitedLinen
Verizon – twitter.com/verizon
Vicks – twitter.com/vicks
Virgin – twitter.com/virgindotcom
Visa – twitter.com/visa
Wachovia – twitter.com/Wachovia
Wall Street Journal – twitter.com/wsj
Windex – twitter.com/Windex
Windows Mobile – twitter.com/Windowsmobile
We are Social – Twitter.com/wearesocial
West Jet – twitter.com/Westjet
West Virginia Blazers – twitter.com/wvblazers
Whole Foods – twitter.com/wholefoods
WOMMA – twitter.com/Womma
Wordia – twitter.com/Wordia
YesToCarrots – twitter.com/yestocarrots
Yamaha – twitter.com/yamaha
Zappos – twitter.com/zappos
Zellers – twitter.com/zellers

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